Secret Honey is a new clothing brand by Paris Hilton's 109 brand, Honey Bunch. It's so weird how Paris designs clothing for Japan. I'm not sure if Secret Honey is designed by her. I'm kinda glad they made this brand because Secret Honey appears to be cuter and cheaper compared to Honey Bunch. Since they brand just launched there's only a few pieces out. There's also a Disney Collection from them which I want.